Mission
At Earth First, we are dedicated to revolutionizing the sustainability practices of the entertainment industry by providing innovative systems and services that minimize on-set garbage and waste. Our mission is to collaboratively transform film shoots, commercial productions, and events into environmentally responsible and waste-conscious operations.
We believe in a future where creativity and environmental stewardship coexist seamlessly. Our commitment is to work hand-in-hand with production teams to integrate recycling, reuse, donations, and composting into the core infrastructure of sets and events. By fostering a culture of sustainability, we aim to significantly reduce the ecological footprint of the entertainment industry.
At the heart of our mission is a passion for creating meaningful change. We strive to empower productions to implement eco-friendly practices without compromising efficiency or creativity. Through our services, we aspire to set a new standard for responsible production, inspiring others in the industry to follow suit.
We hold ourselves accountable not only for the environmental impact of our solutions but also for the social and economic benefits they generate. We are committed to transparency, ethical business practices, and contributing positively to the communities in which we operate.
Together we can build a more sustainable and regenerative future for the entertainment industry. Join us in the pursuit of a world where art and responsible production unite for the betterment of our planet and future generations.
About Us
Earth First started as the brainchild of Sarah Baker after working as an Art Director and Stylist for many years and realizing how needlessly wasteful the industry is. She mentioned this concept to frequent collaborator, Angela McIlvain, while on a particularly wasteful set one day and the need could not be unseen!
The two decided then and there to pursue this venture wholeheartedly!